Paul Yoachum

Paul Yoachum transforms marketing leaders into high-performance drivers through proven training methodologies and breakthrough assessment tools. As Co-Founder and Managing Partner of FindMojo, he co-created The Motivators Assessment—the world's leading workplace motivation assessment—and designed world-class leadership development programs used by 75% of Fortune 500 companies, including Kaiser Permanente, Adobe, AstraZeneca, and Pure Storage.

Paul's expertise in marketing leadership development was forged through his remarkable track record of scaling organizations from startups to major acquisitions. At Crucial Learning, he built the marketing engine that grew revenue from $20 million to nearly $100 million over six years, directly contributing to the company's $400 million acquisition in 2014. His demand generation strategies consistently delivered 70% of the annual sales pipeline while managing budgets up to $9 million and teams of 20+ professionals.

His unique ability to blend strategic marketing vision with hands-on training execution was further demonstrated at The Culture Works, where he grew revenue from $500k to $3 million annually while acquiring over 1,000 clients. At Clientbook, he created the marketing foundation that drove growth from $1 million to $8 million ARR during the pandemic. His experience spans global campaign strategy at McCann Worldgroup for Fortune 500 clients including Microsoft, Verizon, and Intel, giving him deep insights into enterprise marketing challenges.

As master trainer and lead instructional designer behind many successful learning and development programs, Paul specializes in building high-performance marketing teams where people are engaged, enabled, and energized. His personable style and unique blend of wit and wisdom resonate equally with C-suite executives and frontline managers.

Paul holds an MBA from University of Utah and co-authored the bestselling book Find Your Mojo.